Markup Calculator
Work out the selling price and markup amount from a cost price and markup percentage. Enter the cost and your desired markup below to get instant results.
How It Works
Markup is the percentage added to the cost price of a product to arrive at the selling price. It is calculated on the cost, so a 50% markup on a £10 item adds £5, giving a selling price of £15.
The Formula
Markup Amount = Cost × (Markup % ÷ 100)
Selling Price = Cost + Markup Amount
Markup vs Profit Margin
Markup and profit margin are related but different. Markup is calculated on cost, while profit margin is calculated on the selling price. A 50% markup gives a 33.3% profit margin. Use the Profit Margin Calculator if you want to work from the selling price instead.
Worked Examples
Example 1: 40% markup on £50
Markup = £50 × 0.40 = £20. Selling price = £50 + £20 = £70
Example 2: 25% markup on £80
Markup = £80 × 0.25 = £20. Selling price = £80 + £20 = £100
Example 3: 100% markup on £30
Markup = £30 × 1.00 = £30. Selling price = £30 + £30 = £60
Example 4: 15% markup on £200
Markup = £200 × 0.15 = £30. Selling price = £200 + £30 = £230
Example 5: 60% markup on £12.50
Markup = £12.50 × 0.60 = £7.50. Selling price = £12.50 + £7.50 = £20.00
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